Managing Director, Radical
Aisling Blake is Managing Director at Radical, an advertising agency grounded in digital and social. Since taking up this position nearly three years ago, the team has grown to over 30 people; a melting pot of experience, specialisation and ideas that know no bounds. Radical takes a collaborative and integrated approach to our clients’ business challenges, working with AIB, Toyota, Three Ireland, Life Style Sports, Aer Lingus and many more to connect with their customers through carefully-targeted engaging content. As Managing Director, Aisling sees her role as providing context, rather than content; bringing her experience to bear on the great ideas and solutions that her team create.
Not only has Aisling driven Radical’s growth, but she has played a key role in Core Media’s digital transformation over the last six years, with that achievement acknowledged by her appointment to the Core Media Group Board in May 2016. Her contribution to the wider industry, ensuring digital communications and solutions are now seen as main stream, has been important and achieved through speaking engagements, training opportunities, contributing thought-leadership pieces to industry publications, chairing the online marketing council for the Irish Internet Association and judging numerous awards aimed at improving the quality of communications in the digital world. Aisling’s background is in marketing, having studied Commerce and French, a Masters in Marketing and working in a marketing role, before making a conscious decision to become a digital specialist over ten years ago.