Marketing Director, Largo Foods
Alina Uí Chaollaí is Marketing Director at Largo Foods, where she leads strategy for the marketing of Tayto, Hunky Dorys, King crisps and many more household names in snacks. Leveraging consumer insights and market trends to grow brands is her mission. She is also passionate about demonstrating marketing’s strategic impact on business. Previous roles with Coca-Cola and the Ward Anderson cinema group have given her a huge appreciation for the power of smart, creative communications to connect with consumers – driving loyalty, advocacy and sales.