Head of Marketing, Doorstep Channel - Glanbia
Avril McArdle is Head of Marketing for Glanbia with specific responsibility for the doorstep channel and mymilkman.ie since she joined in early 2016.
Avril has been working in marketing, advertising and digital for almost two decades. She has worked on client side, agency side, B2B and B2C so has sat on almost every side of the table in her career to date. Avril was bitten by the digital bug in the early days of 2002 and has held various digital roles with agencies such as Cawley Nea TBWA, Owens DDB and, Pigsback.com working with clients such as Tesco, Volkswagen, Safefood, the National Lottery and KBC bank. Avril has also held senior marketing roles with Auto Trader, SAGE and now Glanbia.
Avril is passionate about data driven insights and results driven marketing campaigns which use the optimal media mix in order to deliver measurable commercial results.