Brian Keating

Brian Keating

Brian Keating

Group Brands & Propositions Director, AIB

Brian is a leading Marketing professional for over 20 years in senior roles within consumer led organisations such as Diageo, The Coca-Cola Company and Aryzta, building & leading Marketing teams in Ireland, UK & North West Europe.

In 2013, Brian joined AIB with the responsibility for leading the rejuvenation of the AIB brand.

Over the course of the last 5 years, Brian and his team have been responsible for the development of multiple award winning programs including  “AIB’s GAA campaign “#TheToughest”,  and the development of AIB’s “Backing” positioning with programs such as AIB “Backing Brave” for SMEs & AIB “Backing Belief” for personal customers.