Dave is the founder of UP, a strategic, creative and commercial growth consultancy. UP collaborates to discover the truth and grows brands with strategy, data and content. UP comfortably sits in the middle of disruption, joining more dots than they create.
Dave’s career spans nearly 20 years in the communications industry in New York and Dublin, in different agencies, across multiple brands and categories. He’s worked in the Bravo Channel, MediaVest New York and Initiative Media Dublin. He was Director of Starcom and laterally Group Strategy Director for Core Media. In his time, Dave has worked with and led the strategic communication direction for some brilliant clients and has an extensive track record in commercially successful and award winning marketing campaigns.
Dave also lectures in the post grad in advertising in DIT, on the subject of Cross Platform Communication Technologies. His expertise covers marketing communications, media, digital and brand strategy. Dave has a particular passion for and interest in cross channel Storytelling and navigating and leveraging paid, owned and earned media channels.