Trading Director, Initiative
Fiona Fagan is Trading Director with IPG Mediabrands, the parent company of Initiative and UM. Fiona is a graduate of Communication Studies in DCU and also holds an MSc in Advertising with DIT. Fiona has 15 years media planning and buying experience. She is responsible for agency trading relationships across all media platforms for IPG. Possessing a deep understanding of the media marketplace she is a proven expert in her field. Delivering the best possible value to clients using media efficient channels is ultimately the role fulfilled by Fiona.