Head of Post Media, An Post
With a track record for delivering commercial success at Bank of Ireland, IBM, Vodafone and General Electric, Heffernan has over 18 years’ experience working in global and leading Irish brands. She holds a Bachelor of Business Studies and, while at General Electric (GE Capital), she achieved Six Sigma accreditation and attended GE Management School in the US.
In 2011 she began working at An Post as Data and Insights Manager where she laid a solid foundation for the next move in her career. Promoted to Head of Post Media in 2015, Heffernan set about ensuring that mail as a media channel continued to go from strength to strength.
With responsibility for a significant income channel at An Post she is responsible for core mail media growth and bringing next generation mail media products and services to market. In September 2016 AdMailer.ie was launched to the Irish market. A world first, within its first few months was awarded ‘Best Newcomer’ at the Chambers Ireland InBUSINESS awards in December ’16 and also won an award in the Best Utility category at the 2017 Digital Media Awards.
Time with her family and friends is also her passion.