Head of Mass Market, Bank of Ireland
Lucy is Head of Mass Market for Bank of Ireland where she is responsible for the design, development and delivery of distinct relevant propositions for the mass market in Ireland. Lucy has worked across several markets in several customer roles over her varied career. Lucy has held Marketing Director roles for McDonald’s (in the Irish and Polish marketplace), various international roles for the Walt Disney Company and started out her career with Coca-Cola GB. A customer evangelist, Lucy is obsessed with understanding what matters most to the customer and working across organisations to deliver propositions that matter to them.