Mark Henry

Mark Henry

Mark Henry

Central Marketing Director, Tourism Ireland

Mark is an insight-driven, strategic marketer and is an established leader in deploying new media marketing.  He leads the Central Marketing Division of Tourism Ireland – the public body responsible for marketing the island of Ireland overseas.

Mark has responsibility for the organisation’s marketing functions on the island of Ireland, with teams based in both Dublin and Coleraine.  His remit covers strategy development, research, brand, content, marketing communications, e-marketing, customer service, and cooperative marketing activity with the tourism industry.  He has previously led the promotion of national tourism initiatives such as “The Gathering 2013” and “Northern Ireland 2012” overseas.  Mark is currently Vice President of the European Travel Commission which unites 32 of Europe’s national tourist boards.

Before joining Tourism Ireland Mark was Strategic Development Manager with the Internet arm of Horizon Technology Group plc.  Before that again he was Head of Research & Planning for the e-business subsidiary of eircom, the former state telecommunications company.  Mark possesses Masters degrees in both Psychology and Business Administration.