Head of Media, ASG & Partners
Pauline has a BSc Hons in Communication, Advertising and Marketing, a Diploma in Professional Practice, and an MA Marketing with Entrepreneurship. Pauline is an enthusiastic Head of Media with 9 years’ experience working on both client and the agency side of marketing. Pauline’s experience and informed research has altered how agencies have approached client briefs and helped the team make informed decisions more efficiently for the greater good of the client. Her knowledge of the local media landscape and consumer trends often lead to the delivery of fresh and new ideas that have the ability to WOW. Pauline’s guiding work principle is that a mediocre approach is always unsatisfactory.
Since joining ASG & Partners over a year ago Pauline has experience in developing media strategies for a range of clients including Abbey Insurance, Agnew Group, Belfast Met, Cancer Focus, Foyleside Shopping Centre, Causeway Coast and Glens, Department for Communities, Linwoods, Remus Uomo and Ulster University. Pauline has delivered very successful campaigns for these clients through planning that is tailored to the needs of the client ensuring that maximum exposure with minimum wastage at the best price is always achieved.