Sales & Marketing Manager, BEKO Ireland
Shane is currently Sales & Marketing Manager for Beko in Ireland, the third largest white goods manufacturer in Europe. Joining the company in 2002, Shane, a key member of the Senior Management Team has overseen huge transition in the market during his tenure seeing Beko transform itself from a small industry player to one of the big players in the Irish market.
In this role, Shane has led the brand’s multi-channel brand marketing including national TV and PR campaigns, as well as overseeing the company’s digital strategy and initiating the brand’s first ever globally, radio campaign.
For the last three years Shane has managed Beko’s broadcast sponsorship with Ireland AM and brand ambassador Aggie Makenzie, as well as activating Beko’s sponsorship of FC Barcelona in Ireland.
In 2016, under Shane’s stewardship, Beko signed up as official sponsor of the Woman’s Way Mum of the Year awards and after a very successful first year partnership, Beko has committed as official sponsor for the 2017 awards also.
A PPI Radio Award nominee with LMFM, Shane holds a Business Studies degree from DIT and a MSC in Business Administration from Trinity College.