Simon Durham is CEO of Kinetic Ireland, the global leader in contextually connecting with and activating audiences on the move. Simon set up Kinetic (formerly Poster Plan) in 1990 alongside Carol Hogan and has since delivered innovative and engaging Out of Home campaigns across some of the largest brands and clients. His career is deeply rooted in Outdoor, starting work in 1978 for OAS, the only poster specialist in Ireland at the time. He has remained in Outdoor his entire career, except for a brief stint in Century radio for sixteen months. He sits on the JNOR (Joint National Outdoor Research) management committee and is also on the Industry Committee for Alcohol.