Senior Manager, European Media Strategy, Kelloggs
Susie is a highly experienced European media strategist, working with some of the biggest brands across EMEA and the globe. Currently responsible for media strategy across Kellogg Europe, she has been instrumental in furthering the company’s European media effectiveness and efficiency models, and launching their very first E-commerce media strategy across the region. Digital strategy is a key focus for her, and she has led international media campaigns and partnerships from Ireland to Russia, and everywhere in between, not to mention the hugely successful partnership with Gucci’s ‘Chime for Change’ Project, Kellogg and Ellie Goulding. Before Kellogg, Susie was global planning lead on Tourism British Columbia, based in Vancouver. She also worked agency-side in Ireland with Mediaworks on the McDonalds, Friends First and Pepsico accounts. She has previously judged for the European Festival of Media and is a member of WFA.