Marketing Management & Facilitation, BKC
Una Herlihy is a natural born connector and facilitator. She focuses on helping Marketing and Agency teams create partnerships that generate market-beating, award-winning work.
A graduate of languages from UCD, Una started her career in 1992 as an Account Executive in McCann-Erickson Dublin and from there worked in a number of successful agencies honing her skills in marketing and advertising. In 2005, she left the agency world to focus her efforts on helping Clients work more effectively with their Agencies. She joined Open Communications in 2010 where she led and developed the company’s Agency Selection and IMC Facilitation projects.
In her current role as founder of BKC, she puts her expertise and broad range of insights to work in helping brands and agencies navigate how best to work together in a constantly changing marketing landscape.
Una is an accredited Pitch Consultant and is also a regular contributor to Irish Marketing Journal where she writes about the opportunities to be derived from improved working practices between Clients and their agencies.