Well done to all of those shortlisted and of course to the winners of the Media Awards 2011.

 

Best Use of Media Medium / Large >€100K - ROI

 

Winner Company Name   Application Name
GOLD MindShare   Bord Gais
SILVER Initiative Media Dublin   Arthur’s Day 2009
BRONZE Carat   Kelloggs Field of Dreams
BRONZE OMD   Renault

Best Use of Media Medium / Large >£25K - NI

 

Winner Company Name   Application Name
SILVER AV Browne   NITB
BRONZE Ardmore Advertising   Asbestos Hidden Killer

Best Use of Media Niche [less than €100K] - ROI

 

Winner Company Name   Application Name
GOLD Mediaedge: cia   Innocent Smoothies
SILVER ICAN   Pizza Hut
SILVER MediaVest   Nissan Leaf
SILVER MediaWorks   John West

Best Use of Media Niche [less than £25K] - NI

 

Winner Company Name   Application Name
BRONZE ICAN   Magners

Best Sales Initiative ROI - Medium/Large

 

Winner Company Name   Application Name
GOLD News International   Ford Fiesta
SILVER RTE   Marks & Spencers

Best Sales Initiative ROI - Niche

 

Winner Company Name   Application Name
GOLD Today FM   Tom Tom
SILVER Newstalk 106-108 FM   Ireland v France
BRONZE Independent Newspapers   Best Workplaces
BRONZE Irish Daily Star   Starplan

Best Research Initiative

Sponsored by

Winner Company Name   Application Name
GOLD UTV Radio   Gummy Vites
SILVER PML   iQ Research System
BRONZE Carat   Special K Media Chemistry

Best Collaboration between Agency & Media owner

 

Winner Company Name Client Application Name
GOLD Associated Newspapers / Carat Cadbury Carat & Cadbury
SILVER RTE / Carat Kellogg’s Carat & Kellogg’s
BRONZE Carat Bepathen TV3 Bepathen

Best Regional Media Initiative

 

Winner Company Name Client Application Name
BRONZE Initiative Media Dublin Carlsberg Carlsberg Football

Media Brand of the Year

 

Winner Company Name    
GOLD Bravo
SILVER Today FM
SILVER TV3
BRONZE An Post

Sales Team of the Year

 

Winner Company Name    
GOLD Irish Daily Star
SILVER Newstalk 106-108 FM
SILVER TV3

Media Agency of the Year

 

Winner Company Name    
GOLD Mindshare

Grand Prix

 

Winner Company Name    
GRAND PRIX MindShare   Bord Gais