Winners 2017

Well done to all of those shortlisted and of course to the winners of the Media Awards 2017

Best Use of Media (ROI or NI) Medium / Large >€100K

Sponsored by MailOnline Ireland
WINNER Company Name Client Application Name
GOLD Starcom The National Lottery EuroMillions #ShareTheDream
SILVER Genesis Tourism NI Tourism NI
BRONZE Havas Media Colourtrend Paints The Bravest Brand In Ireland

Best Use of Media (ROI or NI) Niche [less than €100K]

Sponsored by RTÉ Media Sales
WINNER Company Name Client Application Name
GOLD ZenithOptimedia ALONE The power and impact of a simple “thank you”
SILVER Initiative Tesco Ireland Tesco On The Ball
BRONZE ZenithOptimedia Coty Using Influence to Drive Return

Best Use of Interactive / Digital Media

WINNER Company Name Client Application Name
GOLD Mediaworks KBC KBC Virtual Viewings
SILVER Carat Mondelez Cadbury Boost #FacingHistory
BRONZE ZenithOptimedia IDA From Limitations to Innovation

Best Use of Sponsorship / Product Placement

WINNER Company Name Client Application Name
GOLD Mediavest Three Three Tackle Homelessness
SILVER Mediaworks Lidl Serious Athletes Deserve Serious Support
BRONZE Starcom Heineken Ireland Heineken HRC – Where Rugby Meets The World with Off The Ball

Best Sales Initiative (ROI or NI)

WINNER Company Name Client Application Name
GOLD The Irish Times The Irish Times The Irish Times Content Studio
SILVER Independent News & Media Independent News & Media The Book of Evidence
BRONZE Communicorp One The National Lottery Play Anywhere , Win Anywhere

Best Research Initiative

WINNER Company Name Client Application Name
GOLD Independent News & Media   The Book of Evidence
SILVER Mediaworks McDonald’s Restaurants of Ireland Making a Big Deal out of Gen Z

 

Best Use of Data / Analytics

Sponsored by Extra.ie
WINNER Company Name Client Application Name
GOLD iProspect & Carat Bank of Ireland Bank of Ireland – Project Propensity
SILVER Mediaworks Liberty Insurance Under The Bonnet of Motor Insurance
BRONZE Resolution Vodafone Roaming All Year Round

 

Best Use of Search

WINNER Company Name Client Application Name
GOLD Havas Media Hyundai The Power Of Choice
SILVER Starcom SuperValu SuperValu: Real Conversations, Real Results, Real Market Leaders
BRONZE Mediaworks Trocaire Maize For 1 Million Children in Malawi

Best Collaboration between Agency & Media owner – Broadcast

WINNER Company Name Client Application Name
GOLD Mediavest & RTÉ Three Three Tackle Homelessness
SILVER ICAN & TG4 TG4 Using TV & Digital to Create The Perfect Storm
BRONZE Carat & Media Central Mondelez Cadbury Creme Egg

 

Best Collaboration between Agency & Media owner – Print

WINNER Company Name Client Application Name
GOLD OMD & The Irish Star Paddy Power The Paddy Power Entertainment Supplement
SILVER Mediavest & The Irish Star Three Three, Mediavest & The Irish Daily Star Make History
BRONZE OMD & The Irish Sun Odeon Cinemas Odeon Popcorn Paper

Best Collaboration between Agency & Media owner – Out of Home

Sponsored by Dublin Airport Authority
WINNER Company Name Client Application Name
GOLD Mediaworks, Source OOH & Headcase Lidl Ireland Tuning Into Ladies’ Football
SILVER Kinetic, Starcom & CKSK Coors Light Love the Cold
BRONZE Carat, Headcase and PML Avonmore Protein Milk Creating Media Solutions

 

Best Collaboration between Agency & Media owner – Digital / Online

WINNER Company Name Client Application Name
GOLD ICAN & TG4 TG4 Creating the Perfect Social Storm
SILVER ZenithOptimedia & Maximum Media ALONE The power and impact of a simple “thank you”
BRONZE Mediaworks & MyHome.ie KBC KBC Virtual Viewings

 

Best Collaboration between Agency & Media owner – Multi Media

WINNER Company Name Client Application Name
GOLD ZenithOptimedia, RTÉ, PML, & INM Sales eOne Movies The BFC – The Big Friendly Collaboration
SILVER Vizeum, Independent.ie & TV3 IKEA IKEA – It Starts With The Food
BRONZE Carat, Newstalk, The42.ie & TV3 Diageo – Carlsberg “Be Part of the Game” Euro 2016

 

Best Regional Media Initiative

WINNER Company Name Client Application Name
GOLD Dublin’s 98FM & Media Central Dublin’s 98FM 98FM’s Big Slide Home with HB
SILVER Starcom Heineken Ireland Orchard Thieves The Bold Hour- Back With A Bang in Dublin, Cork & Galway!
BRONZE Vizeum BMW BMW Driving Conversion

 

Creative Direction / Execution by a Media Owner

WINNER Company Name Client Application Name
GOLD Independent News and Media & MEC Yoplait I Love My Age
SILVER Dublin’s 98FM & Media Central Dublin’s 98FM 98FM’s Big Slide Home with HB
BRONZE RTÉ AdLab Electric Ireland Olympians Are People Too

Creativity in Media

Sponsored by Dublin Airport Authority
WINNER Company Name Client Application Name
GOLD ZenithOptimedia ALONE The power and impact of a simple “thank you”
SILVER ICAN TG4 Caitlín Eile – A Storm of an Idea
BRONZE Radical & Mediavest RSA Lifetime of Memories

 

Rising Star

Sponsored by Dublin Airport Authority
WINNER Company Name Winners  
GOLD ZenithOptimedia  Jade Finn  
SILVER Starcom  Dave Thomson  
SILVER Carat  Harry Eustace  

 

Media Brand of the Year

WINNER Company Name    
GOLD Irish Farmers Journal    
SILVER EVOKE.ie    
BRONZE Independent News and Media    

Sales Team of the Year

WINNER Company Name    
GOLD Journal Media Ltd    
SILVER DMG Media Ireland    
SILVER IRS+    

Media Agency of the Year (ROI)

Sponsored by RTÉ Media Sales
WINNER Company Name    
GOLD Carat     

Media Agency of the Year (NI)

WINNER Company Name    
GOLD Genesis    

 

Media Hero

Sponsored by The Sunday Business Post
WINNER      
GOLD Gerry Lennon    

Agency Network of the Year

Sponsored by DMG Media Ireland
WINNER Company Name    
GOLD Core Media    

Grand Prix

Sponsored by RTÉ Media Sales
WINNER Company Name Client Application Name
GOLD ZenithOptimedia ALONE The power and impact of a simple “thank you”

  The Media Awards are proudly supporting TABS.