Principal and Founder Ignite Media Consulting

John Dunne

John is a senior industry leader in performance marketing and media strategy, with a strong pedigree in digital and media transformation.

Ignite’s Principal John Dunne has over 25 years’ experience in media and digital strategy, media supply-chain management, supporting clients to procure advertising services and troubleshooting contractual and other performance issues that arise with agencies. He has a particular expertise in pitch consultancy, digital performance marketing. media auditing, media strategy, media trading, and talent development.

Before he established Ignite Media Consulting, John held senior roles in leading media agencies in both Ireland and the UK, including Core, GroupM and Dentsu (UK), AKQA and Modem Media. He is an in-dependently accredited advertising pitch practitioner (IAPI/AAI) and has lectured in digital marketing in UCD Smurfit Business School and Technological University Dublin.

John’s consultancy service is based on years of executing under pressure, helping clients to navigate through complex change and adding value.