He is also a founder of Converge Digital, a rising star in ad-tech, which has assisted both buyers and sellers of advertising to significantly improve their trading outcomes. John has extensive experience in both conventional and digital media with 30 years’ experience of running companies. A former chairman of TAM Ireland, he is one it’s longest serving board members where he has been active in improving the resilience of its research, finances and onboarding the digital outputs of its broadcaster members.