ENTRIES ARE NOW CLOSED

Best Use of Media (ROI or NI) Medium / Large


Whether single or multi-media – all successful advertising campaigns integrate the use of media for maximum effect. The judges will be looking for the most outstanding example of an innovative and insightful campaign delivered with maximum efficiency.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Use of Media (ROI or NI) Niche [less than €100K]


Whether single or multi-media – all successful advertising campaigns integrate the use of media for maximum effect. The judges will be looking for the most outstanding example of an innovative and insightful campaign delivered with maximum efficiency.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Use of Interactive / Digital Media


The judges will be looking for the most outstanding example of an innovative and insightful interactive/digital campaign delivered with maximum efficiency.

This category is open to all agencies and/or media owners operating in the Republic of Ireland and Northern Ireland. Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Use of Sponsorship / Product Placement


Sponsorship and product placement are now a solid part of the media mix. In this category the judges are looking for stand out examples of how sponsorship and/or product placement matches the brand with the vehicle and demonstrates strategic fit and maximises added value for the brand.

This category is open to all agencies and/or media owners operating in the Republic of Ireland and Northern Ireland. Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Sales Initiative (ROI or NI)


Many creative ideas in media originate with the sales teams. This category honours their contribution.

Judges will be looking for innovative solutions to agency/client needs, both in response to briefs and/or concepts developed independently and sold to clients.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Research Initiative


Research, both qualitative and quantitative, is crucial to effective use of media.

Entrants should provide evidence showing how research allowed media thinking, planning and implementation to make a real difference to the outcome of the campaign.

This category is open to all media owners, sales teams and research agencies operating in the Republic of Ireland. Research Fieldwork must have been active in the Republic of Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Use of Data / Analytics


The correct use of data and analytics is crucial for delivering effective media planning, strategy and ultimately Return on Investment.

Entrants should provide evidence showing how data and analytics informed media planning, implementation and evaluation to make a real and demonstrable difference to a client or clients activity.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Use of Search


This award acknowledges outstanding results in natural or paid-for search for those who can demonstrate an in-depth understanding of the medium as well as creativity, sound strategy and tangible ROI for clients.

Campaigns must have been active in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Collaboration between Agency & Media owner – Broadcast


When working in partnership, agencies and media owners can produce ideas, campaigns and results that can exceed what can be achieved when working alone.

In this category the judges will be looking for activity where this partnership approach has clearly lead to better outcomes and results for the client and demonstrated new and innovative ways of delivering and indeed generated insights that would not otherwise have become apparent.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active on TV and or Radio in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Collaboration between Agency & Media owner – Print


When working in partnership, agencies and media owners can produce ideas, campaigns and results that can exceed what can be achieved when working alone.

In this category the judges will be looking for activity where this partnership approach has clearly lead to better outcomes and results for the client and demonstrated new and innovative ways of delivering and indeed generated insights that would not otherwise have become apparent.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active in national, regional, or local press/magazines in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Collaboration between Agency & Media owner – Out of Home


When working in partnership, agencies and media owners can produce ideas, campaigns and results that can exceed what can be achieved when working alone.

In this category the judges will be looking for activity where this partnership approach has clearly lead to better outcomes and results for the client and demonstrated new and innovative ways of delivering and indeed generated insights that would not otherwise have become apparent.

This category is open to all media agencies, outdoor specialists and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active on any out of home media format in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Collaboration between Agency & Media owner – Digital / Online


When working in partnership, agencies and media owners can produce ideas, campaigns and results that can exceed what can be achieved when working alone.

In this category the judges will be looking for activity where this partnership approach has clearly lead to better outcomes and results for the client and demonstrated new and innovative ways of delivering and indeed generated insights that would not otherwise have become apparent.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active on digital/online/social media platforms  in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Collaboration between Agency & Media owner – Multi Media


When working in partnership, agencies and media owners can produce ideas, campaigns and results that can exceed what can be achieved when working alone.

In this category the judges will be looking for activity where this partnership approach has clearly lead to better outcomes and results for the client and demonstrated new and innovative ways of delivering and indeed generated insights that would not otherwise have become apparent.

This category is open to all media agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active on any/all media  in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Best Regional Media Initiative


This category may be entered by an Agency and/or a Media Owner  (single and/or multi media)

Regional media is a thriving sector on the island of Ireland. This award seeks to recognise the contribution of regional media, across any or all media categories.

This category is open to all media owners/sales teams and agencies operating in the Republic of Ireland and/or Northern Ireland. Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Creative Direction / Execution by a Media Owner


As the market develops, more and more media owners are offering creative services direct to agencies and clients.

This category looks to reward excellence in concept development and creative execution/direction for advertising content by a media owner on behalf of a client or agency

The category is cross media and can be any single medium or a combination.

This category is open to all media owners operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Creativity in Media


Media is all about communication and the delivery of the message is inextricably linked to the message itself.

In this category the judges will be looking for outstanding examples of how media insight and implementation have been an integrated part of the creative strategy from concept development to consumer insight to execution. Evidence of integration between the media plan and creative brief is key here along with a demonstration of how superior results were delivered by the collaboration.

This category is open to all media agencies, creative agencies and sales teams operating in the Republic of Ireland and or Northern Ireland. Campaigns must have been active in the Republic of Ireland and or Northern Ireland between the 1st Jan 2016 and 31st December 2016.

 

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Rising Star


The Rising Star seeks to recognise the individual (Under 30) who, in the opinion of the judges, has made a lasting and significant contribution to the media industry on the island of Ireland.

Entries can be submitted by the candidate themselves or by a 3rd party.

The Judges are looking for a short piece on why the candidate should be considered the Rising Star for 2017.

This category is open to all staff at Media Agencies or Media Owners, aged under thirty on Jan 1st 2017, operating in the Republic of Ireland and/or Northern Ireland.

Submissions should include;

  • Name
  • Job title
  • Company
  • Date of birth
  • Contact details

PLUS

  • In no more than 800 words, please describe why you should be chosen as the Media Awards 2017 Rising Star. For example, please include details of major projects you have worked on, new business wins, or awards you have won.
  • Supporting statement from line manager (Max 800 Words)

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Media Brand of the Year


This award will be presented to the outstanding media brand on the island of Ireland.

Judges will be looking for evidence of brand development and innovation over the eligibility period, what the brand delivers to agencies and advertisers, success within the marketplace and influence on media practice.

This category is open to all media owners operating in the Republic of Ireland and/or Northern Ireland. The eligibility period for submissions is between the 1st Jan 2016 and 31st December 2016.

The entry should be no more than 1600 words.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Sales Team of the Year


This award will be presented to the most impressive sales team, and the Judges will take into account a number of factors including specific achievements like the addition of new advertisers, growth of market share within your medium, initiatives to grow your media’s overall share, initiatives to generate innovative and insightful solutions to your clients needs (both single media and cross media), new product launches and staff development programmes.

This category is open to all media owners operating in the Republic of Ireland and/or Northern Ireland. The eligibility period for submissions is between the 1st Jan 2016 and 31st December 2016.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Media Agency of the Year (ROI)


This award will be presented to the most impressive media agency  that, in the opinion of the judges, has demonstrated a strong performance during the period under review. Entrants will be assessed on their record of achievements including new business wins, client retention, awards won, staff retention and development programmes. Entrants are also encouraged to provide evidence about how they have enhanced the reputation of the industry in general, including any industry and client initiatives they have been involved in.

This category is open to all agencies operating in the Republic of Ireland. The eligibility period for submissions is between the 1st Jan 2016 and 31st December 2016.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Media Agency of the Year (NI)


This award will be presented to the most impressive media agency  that, in the opinion of the judges, has demonstrated a strong performance during the period under review. Entrants will be assessed on their record of achievements including new business wins, client retention, awards won, staff retention and development programmes. Entrants are also encouraged to provide evidence about how they have enhanced the reputation of the industry in general, including any industry and client initiatives they have been involved in.

This category is open to all agencies operating in Northern Ireland. The eligibility period for submissions is between the 1st Jan 2016 and 31st December 2016.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Agency Network of the Year


This award will be presented to the agency network  that, in the opinion of the judges, has demonstrated the strongest performance during the period under review. Entrants will be assessed on their record of achievements including growth, new business success, breadth of investment in digital offering, range of diversified services offered from within the organisation (not simply just brought in), stability in senior management in terms of turnover, initiatives in previous 12 months (acquisitions, service launches, broader industry initiatives). Entrants are also encouraged to provide evidence about how they have enhanced the reputation of the industry in general, including any industry and client initiatives they have been involved in.

This category is open to all agency networks operating in the Republic of Ireland and/or Northern Ireland. The eligibility period for submissions is between the 1st Jan 2016 and 31st December 2016.

Shortlisted entrants in this category will go forward to an interview stage to decide the eventual Gold / Silver / Bronze winners.

 

For reference only: you can download the entry template here. NB all entries must be made through the online system.

Grand Prix


This category cannot be entered directly.

The Grand Prix will be awarded to the category winner that, in the judges’ opinion, stands out above all the rest.