Aifric Lennon

With over 8 years experience in audio branding, Aifric is an expert in understanding how the connection between music and behaviour can build effective brands through sound. She has led sonic identity and music strategy projects for many global brands including TikTok, Wikimedia, AccuWeather, Ithra and Colgate, and is now Managing Director at London-based music and sound studio Father. She was awarded as a Transform Magazine Young Contender of the Year 2022, regularly publishes whitepapers on the power of sound, and has contributed many articles, podcasts and TV interviews to The BBC, The Drum, WARC, Design Week, Voice Magazine, LBB, Radiocentre Ireland and more.