Categories


General (Open to all)


  • Media Campaign: Launch
  • Media Campaign: Large
  • Media Campaign: Medium / Small
  • Best Use of Sponsorship
  • Rising Star
  • Best Collaboration Between Agency & Media Owner
  • Long-term Media Strategy
  • Best Research Initiative
  • Best Use of Data / Analytics / Econometrics
  • Best Use of Content / Creative
  • Best Use of Cross-Platform Out of Home Category
  • Best Use of National Print and Digital
  • Best Use of Audio
  • Best Use of AV
Media Campaign: Launch

This category looks to launch or rebrand campaigns across all media types.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE

Media Campaign: Large

Sponsored by

This category looks at campaigns with a media budget of over €100,000 (Ex VAT).

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Media Campaign: Medium / Small

This category looks at campaigns with a media budget of under €100,000 (Ex VAT).

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Best Use of Sponsorship

In this category the judges are looking for stand out examples of how sponsorship and/or product placement matches the brand with the vehicle and is insightful, fits with the client brand strategy, is well targeted and executed and can demonstrate its impact and results.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Rising Star

In Partnership with

This category is looking to the new bright lights within the media industry who have a total of less than 7 years working with agencies and/or media owners.

The Rising Star is someone who has made a significant and exceptional contribution to their business and to the industry as a whole.

Entries will be accepted from the candidate themselves OR 3rd parties.

The candidates line manager should include a supporting statement with their entry.

A supporting statement by the candidates line manager (max 200 words) should also be included. (This statement can be submitted directly online by the line manager).

This category is open to all staff of media agencies and media owners that have worked in the marketing communications industry for a maximum of 7 years in total on December 31st 2021.

This Category follows the Rising Star Entry Template HERE.

Best Collaboration Between Agency & Media Owner

In Partnership with

Collaboration is key to creating successful solutions to client’s business needs.

This category will recognise campaigns and projects that have been successful as a direct result of the co-operation between media agency and media owner(s).

More than one media owner is completely acceptable.  Make sure that all relevant media owners are credited on the entry form and outline the specific contribution of each.

Make reference to how collaboration impacted the results of the campaign and drove insight, fit with the client brand strategy, targeting and execution and demonstrate the impact on the results of the work.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Long-term Media Strategy

In Partnership with

Long-term media goals are accomplished through an extended, consistent strategy that includes short-term wins. They also involve matching media goals to business goals and determining the optimum mix of Brand and Response over time and the development of a systematic approach to Investment.

The judges will be interested in how campaigns have performed over a 2+ years period, how they have been consistent but adaptable and how they have tracked and used performance data.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Best Research Initiative

Good quality research provides evidence that is robust, stands up to scrutiny and can be used to inform the comms/media strategy. It should adhere to principles of professionalism, transparency, accountability and auditability. This category looks for research activity that has uncovered insight(s) that have informed and led to a successful media campaign.

The research does NOT necessarily have to be a new research technique but rather it should uncover an understanding that has led to unlocking advantage for your clients’ approach and business success.

Demonstrable results are key here.

Entries will be submitted online at www.mediaawards.ie and will strictly follow the structure laid out in the online entry form.  For guidance on preparing your entry see the sample entry templates here.

Research initiatives must have been carried out in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the Research Initiative Entry Template HERE.

Best Use of Data / Analytics / Econometrics

In Partnership with

Data Analytics and Econometrics are used for the discovery, interpretation, and communication of meaningful patterns in data. This also entails applying data patterns towards effective decision-making.

Entrants should demonstrate here how using Data Analytics and/or Econometrics have improved and / or revolutionised the media strategy and the business performance.

Evidence of how use of Data Analytics has led to improved planning and forecasting are key here.

Entries will be submitted online at www.mediaawards.ie and will strictly follow the structure laid out in the online entry form.  For guidance on preparing your entry see the sample entry templates here.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the Data / Analytics / Econometrics Entry Template HERE.

Best Use of Content / Creative

Great content and creativity in crafting the message are intrinsically linked to media insight, strategy and context. Branded content includes editorial, native articles, videos, podcasts, programmes etc.

This category rewards outstanding integration between audience understanding, the use of media and branded assets within media campaigns.

This category is open to all agencies and media owners.

The entry can cover any aspect of activity and can be single or multimedia.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Best Use of Cross-Platform Out of Home Category

The cross-platform Outdoor campaigns will be best in class, driving innovation and understanding of how all OOH and DOOH platforms complement and work alongside other media to deliver more successful communications results. The entry should illustrate an understanding of the changing OOH landscape and showcase any use of measurement tools.

This Category follows the Best Use of Cross-Platform Out of Home Category HERE.

Best Use of National Print and Digital

In Partnership with

The Cross-Platform use of Print and Digital campaigns will be best in class, driving innovation and understanding of how National Print and Digital platforms complement and work alongside other media to deliver more successful communications results. The entry should illustrate an understanding of the changing  National Print and Digital landscape and showcase any use of measurement tools.

This Category follows the Best Use of National Print and Digital HERE.

Best Use of Audio

Sponsored by

The Audio campaign will be best in class, driving innovation and understanding of how cross-platform Audio complements and works alongside other media to deliver more successful communications results. The entry should illustrate an understanding of the changing Audio landscape and showcase any or all properties such as Airtime, Sponsorship, Promotions, Contextual Creative etc. The use of measurement tools will also be important.

This Category follows the Best Use of Audio Template HERE.

Best Use of AV

In Partnership with

This category looks for campaigns that are best in class, driving innovation and understanding how TV-led AV complements and works alongside other media to deliver more successful communications results.  The entry should also illustrate an understanding of the changing AV landscape and the results that can be derived from putting a TV lead strategy at the heart of your plan.

This Category follows the Best Use of AV Template HERE.

Agency Only


  • Media Agency of the Year (ROI or NI)
Media Agency of the Year (ROI or NI)

In Partnership with

The Media Agency of the Year will be decided based on a specific set of criteria.

To be considered for Agency of the year, entrants must have submitted a minimum of two entries into other categories in the 2022 Media Awards.

25% of the marks for Media Agency of the Year will be awarded based on shortlisting and success (Gold, Silver, Bronze) in the 2022 Awards.

This Category is open to all agencies operating in the Republic of Ireland or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the Media Agency of the Year Template HERE.



Media Owner Only


  • Best Sales Initiative
  • Sales Team of the Year
  • Media Brand of the Year
Best Sales Initiative

This category is open to all media owners that have created a successful sales initiative within the eligibility period.

The entry can cover any aspect of activity, and can be single or multi media & can cover multiple media owners.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the General (Campaign Based) Entry Template HERE.

Sales Team of the Year

To be considered for Sales Team of the Year, entrants must have submitted a minimum of two entries into other categories in the 2022 Media Awards.

25% of the marks for Sales Team of the Year will be awarded based on shortlisting and success (Gold, Silver, Bronze) in the 2022 Awards.

This Category is open to all media owner sales teams operating on the Island of Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the Sales Team of the Year entry template HERE.

Media Brand of the Year

This award recognises the outstanding media brand on the Island of Ireland.

For the purposes of clarity, Media Brand refers to the brand as a commercial offering, delivering audiences to advertisers.

The judges will look for evidence of brand development, delivery to agencies and advertisers, success within the media marketplace and influence on media practice.

The final result will be weighted 50/50 based on the written submission and the live presentation.

This Category is open to all media owners operating on the Island of Ireland between Jan 1st 2020 and December 31st 2021.

This Category follows the Media Brand of the Year entry template HERE.


Media Awards Special Categories