Categories


General (Open to all)


  • Media Campaign: Launch
  • Media Campaign: Niche
  • Media Campaign: Intermediate
  • Media Campaign: Large
  • Best use of Sponsorship
  • Rising Star
  • Best Collaboration Between Agency & Media Owner – Large
  • Best Collaboration Between Agency & Media Owner – Intermediate / Niche
  • Best Research Initiative
  • Best Use of Data / Analytics / Econometrics
  • Best Use of Content/Creative
  • Best Use of Audio
  • Best Use of Cross-Platform Out of Home
  • Best Use of AV
  • Best Use of National Print and Digital
  • Long-term Media Strategy
  • Best Sustainability Initiative
Media Campaign: Launch

This category looks to launch or rebrand campaigns across all media types.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form. For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the General (Campaign Based) Entry Template.

Media Campaign: Niche

This category looks at campaigns with a media budget of under €50,000 (Ex VAT)

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the General (Campaign Based) Entry Template.

Media Campaign: Intermediate

This category looks at campaigns with a media budget of between €50,000 €100,000 (Ex VAT)

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the General (Campaign Based) Entry Template.

Media Campaign: Large

This category looks at campaigns with a media budget of over €100,000 (Ex VAT)

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the General (Campaign Based) Entry Template.

Best use of Sponsorship

In this category the judges are looking for stand out examples of how sponsorship and/or product placement matches the brand with the vehicle and is insightful, fits with the client brand strategy, is well targeted and executed and can demonstrate its impact and results.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between JJan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the General (Campaign Based) Entry Template.

Rising Star

In Partnership with

This category is looking to the new bright lights within the media industry who have a total of less than 7 years working with agencies and/or media owners.

This category is open to all.

The Rising Star is someone who has made a significant and exceptional contribution to their business and to the industry as a whole.

Entries will be accepted from the candidate themselves OR 3rd parties.

The candidates line manager should include a supporting statement with their entry

Entry is in the form of a free form 700 word submission.  This can cover any topics but suggested material would include

  • Projects work on
  • New Business wins
  • Awards Contributions
  • Industry Committees
  • Self-Development

A supporting statement by the candidates line manager (max 200 words) should also be included.

This category is open to all staff of media agencies and media owners that have worked in the marketing communications industry for a maximum of 7 years in total on March 14th 2024.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the RISING STAR Entry Template.

Best Collaboration Between Agency & Media Owner – Large

In Partnership with

Collaboration is key to creating successful solutions to client’s business needs.

This category will recognise campaigns and projects that have been successful as a direct result of the co-operation between media agency and media owner(s).

More than one media owner is completely acceptable.  Make sure that all relevant media owners are credited on the entry form and outline the specific contribution of each.

Make reference to how collaboration impacted the results of the campaign and drove insight, fit with the client brand strategy, targeting and execution and demonstrate the impact on the results of the work.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the General (Campaign Based) Entry Template.

Best Collaboration Between Agency & Media Owner – Intermediate / Niche

In Partnership with

Collaboration is key to creating successful solutions to client’s business needs.

This category will recognise campaigns and projects that have been successful as a direct result of the co-operation between media agency and media owner(s).

More than one media owner is completely acceptable.  Make sure that all relevant media owners are credited on the entry form and outline the specific contribution of each.

Make reference to how collaboration impacted the results of the campaign and drove insight, fit with the client brand strategy, targeting and execution and demonstrate the impact on the results of the work.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the General (Campaign Based) Entry Template.

Best Research Initiative

Good quality research provides evidence that is robust, stands up to scrutiny and can be used to inform the comms/media strategy. It should adhere to principles of professionalism, transparency, accountability and auditability. This category looks for research activity that has uncovered insight(s) that have informed and led to a successful media campaign.

The research does NOT necessarily have to be a new research technique but rather it should uncover an understanding that has led to unlocking advantage for your clients’ approach and business success.

Demonstrable results are key here

Entries will be submitted online at www.mediaawards.ie and will strictly follow the structure laid out in the online entry form.  For guidance on preparing your entry see the sample entry templates here.

Research initiatives must have been carried out in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the Research Initiative Entry Template.

Best Use of Data / Analytics / Econometrics

In Partnership with

Data Analytics and Econometrics are used for the discovery, interpretation, and communication of meaningful patterns in data. This also entails applying data patterns towards effective decision-making.

Entrants should demonstrate here how using Data Analytics and/or Econometrics have improved and / or revolutionised the media strategy and the business performance.

Evidence of how use of Data Analytics has led to improved planning and forecasting are key here.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the of Data / Analytics / Econometrics Entry Template.

Best Use of Content/Creative

Great content and creativity in crafting the message are intrinsically linked to media insight, strategy and context. Branded content includes editorial, native articles, videos, podcasts, programmes etc.

This category rewards outstanding integration between audience understanding, the use of media and branded assets within media campaigns.

The entry can cover any aspect of activity and can be single or multimedia.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the General (Campaign Based) Entry Template.

Best Use of Audio

Sponsored by

The Audio campaign will be best in class, driving innovation and understanding of how cross-platform Audio complements and works alongside other media to deliver more successful communications results. The entry should illustrate an understanding of the changing Audio landscape and showcase any or all properties such as Airtime, Sponsorship, Promotions, Contextual Creative etc. The use of measurement tools will also be important.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the Best Use Of Audio Entry Template.

Best Use of Cross-Platform Out of Home

The cross-platform Out of Home campaigns will be best in class, driving innovation and understanding of how all OOH and DOOH platforms complement and work alongside other media to deliver more successful communications results. The entry should illustrate an understanding of the changing OOH landscape and showcase any use of measurement tools.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the Best Use of Cross-Platform Out of Home Entry Template.

Best Use of AV

In Partnership with

This category looks for campaigns that are best in class, driving innovation and understanding how TV-led AV complements and works alongside other media to deliver more successful communications results.  The entry should also illustrate an understanding of the changing AV landscape and the results that can be derived from putting a TV lead strategy at the heart of your plan

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the Best Use of AV Entry Template.

Best Use of National Print and Digital

In Partnership with

The Cross-Platform use of Print and Digital campaigns will be best in class, driving innovation and understanding of how National Print and Digital platforms complement and work alongside other media to deliver more successful communications results. The entry should illustrate an understanding of the changing  National Print and Digital landscape and showcase any use of measurement tools.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the Best Use of National Print and Digital Entry Template.

Long-term Media Strategy

Long-term media goals are accomplished through an extended, consistent strategy that includes short-term wins. They also involve matching media goals to business goals and determining the optimum mix of Brand and Response over time and the development of a systematic approach to Investment.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the General (Campaign Based) Entry Template.

Best Sustainability Initiative

In Patnership with

Respecting our ambitions for our industry to come together and reach net zero by end of 2030, this Category is open to all organisations and looks to recognise and reward a change, campaign, project or event (internal or external) that has enhanced the environmental credentials of the company or brand.

Entries should demonstrate

An understanding of the company’s/brand’s responsibility towards the environment

The impact of the movement on the business

The measured success in relation to the objectives and expectations.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This category is open to all.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

Up to 5 examples of content / creative can be uploaded to support your submission.

This Category follows the General (Campaign Based) Entry Template.

Agency Only


  • Media Agency of the Year (ROI or NI)
Media Agency of the Year (ROI or NI)

The Media Agency of the Year will be decided based on a specific set of criteria

To be considered for Agency of the year, entrants must have submitted a minimum of two entries into other categories in the 2024 Media Awards

25% of the marks for Media Agency of the Year will be awarded based on shortlisting and success (Gold, Silver, Bronze) in the 2024 Awards.

Details of the specific criteria are contained in the Media Agency of the Year entry template.

This category is open to all Media Agencies based  in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

Entries will be submitted online HERE and will strictly follow the structure laid out in the online entry form.  For specific entry criteria and guidance on preparing your entry see the sample entry template HERE.

This Category follows the MEDIA AGENCY OF THE YEAR ENTRY TEMPLATE.


Media Owner Only


  • Sales Team of the Year
  • Best Sales Initiative
  • Media Brand of the Year
Sales Team of the Year

The Sales Team of the Year will be decided based on a specific set of criteria.

Details of the specific criteria are contained in the Sales Team of the Year template.

To be considered for Sales Team of the Year, entrants must have submitted a minimum of two entries into other categories in the 2024 Media Awards

25% of the marks for Sales Team of the Year will be awarded based on shortlisting and success (Gold, Silver, Bronze) in the 2024 Awards.

Entries will be submitted online at HERE and will strictly follow the structure laid out in the online entry form.  For guidance on preparing your entry see the sample entry templates here.

This Category is open to all media owner sales teams operating on the Island of Ireland between Jan 1st 2023 and March 14th 2024.

This Category follows the SALES TEAM OF THEY YEAR entry template. Download HERE.

Best Sales Initiative

This category is open to all media owners that have created a successful sales initiative within the eligibility period.

The entry can cover any aspect of activity, and can be single or multi media & can cover multiple media owners.

Details of the specific criteria are contained in the General Entry template.

Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2023 and March 14th 2024.

This Category follows the General (Campaign Based) Entry Template. Download HERE.

Media Brand of the Year

This award recognises the outstanding media brand on the Island of Ireland.

For the purposes of clarity, Media Brand refers to the brand as a commercial offering, delivering audiences to advertisers.

The judges will look for evidence of brand development, delivery to agencies and advertisers, success within the media marketplace and influence on media practice.

Details of the specific criteria are contained in the Media Brand of the Year template. Download HERE.

The final result will be weighted 50/50 based on the written submission and the live presentation.

This Category is open to all media owners operating on the Island of Ireland between Jan 1st 2023 and March 14th 2024.



Grand Prix Categories