Great content and creativity in crafting the message are intrinsically linked to media insight, strategy and context. Branded content includes editorial, native articles, videos, podcasts, programmes etc.
This category rewards outstanding integration between audience understanding, the use of media and branded assets within media campaigns.
This category is open to all agencies and media owners.
The entry can cover any aspect of activity and can be single or multimedia.
Campaigns must have been active in the Republic of Ireland and/or Northern Ireland between Jan 1st 2020 and December 31st 2021.
This Category follows the General (Campaign Based) Entry Template HERE.