ChristineMatthews

Christine has 24 years’ experience in the Irish media & research industry,43+ of which she’s spent with Kantar Media. Prior to Kantar, Christine held commercial roles at News Ireland, and previously strategy and planning roles at Javelin, McConnell’s Advertising in Dublin and Finlay Preece in Sydney Australia. Christine oversees client retention & growth for TGI across the Ireland of Ireland, strategically supporting clients with media expertise, data analysis and integration.

Christine is a regular conference speaker with IAPI, MII & PANI, providing insights on the Irish media and consumer landscape. Christine is the founder of ADvocates Ireland, a collective of LGBTQ+ individuals and allies dedicated to making Ireland’s media, marketing and ad-land more LGBTQ+ inclusive. Our mission is to drive industry-wide education, promote understanding, and bring about positive change.