Declan Kelly

With over 25 years in advertising, media, and digital agencies, Declan Kelly is a seasoned leader in driving business impact through strategic marketing. As former Deputy MD of Zenith Ireland (Core Media), he played a pivotal role in establishing Core as one of Ireland’s leading communications groups. He later founded digital agency MWi and then spearheaded BDO’s communications service line. He now leads Digital Impact—a communications advisory helping brands maximise the impact of their marketing investments.

A decorated industry expert, Declan has won multiple media awards across diverse clients, including The IDA, EPIC The Irish Emigration Museum, Dublin Zoo (Wild Lights), eOne, Coty, Red Bull and the Media Awards Grand Prix for ALONE. His deep expertise and creative vision make him a fitting judge for this year’s Media Advertising Awards.