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Plan Ahead – Don’t leave it till the last minute. Draft an outline. Get your work reviewed by a colleague and consider appointing a ‘Media Awards Czar’ to oversee and manage your entry process
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Create a Story – We all like a clear narrative. Tell the judges your tale with a beginning middle and end.
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Follow the Brief – This sounds like an obvious one but if you don’t answer the questions you can’t get the marks – answer each section!
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Demonstrate Results – Every campaign has a goal and a target. What was it? Did you achieve it? Did something different happen?
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