Ger Hayden
Director Of Digital at Core Optimisation
Ger has over a decade of experience in digital media agencies, working with both Irish and international brands, including Google, Meta, Eir, RTÉ, Samsung, Energia, Mitsubishi, LIDL, and McDonald’s. He is currently the Director of Digital at Core Optimisation and a Lecturer in Digital Marketing at the UCD Professional Academy. Previously, he was Head of Media & Marketing Performance UKI at Accenture Song and has also held digital planning and strategy roles at Core Media and Dentsu Aegis.
In 2020, Ger was awarded the Rising Star at the Media Awards. He holds a master’s in marketing, a Higher Diploma in Science in Data Analytics, and a degree in journalism.