Head of Premium and Accessible Lager at HEINEKEN Ireland

Alison Hunter

Alison Hunter is a marketing professional with over 20 years’ experience across a host of industries including FMCG, grocery retail, luxury goods and the premium segment of the global drinks industry.

During her career she has held a number of senior Ireland and global marketing roles for some of Ireland’s most iconic brands.

Having joined HEINEKEN Ireland over 4 years ago, Alison currently heads up HEINEKEN Ireland’s portfolio of premium and accessible lagers which includes Birra Moretti and Coors Lager.  This is an exciting portfolio of growth driving brands.  Following strategic investment in recent years to create exceptional customer and consumer pull, Birra Moretti is on course to become the number one premium lager in Ireland.

Prior to HEINEKEN Ireland, Alison held senior marketing roles with William Grant and Sons with global responsibility for Hendrick’s Gin and Tullamore DEW Irish Whiskey.  She was also previously Head of Marketing for Superquinn and held roles with Dairygold and Green Isle Foods.

Alison is inspired and motivated by the energy and collaboration of teams and thrives when empowering people to do their best work.

Alison is a graduate of the Marketing Institute.