CEO of Optily

Brendan Hughes

Brendan Hughes is CEO of Optily, a solution for inhouse marketers and their agency teams to optimize digital media spend across platforms.

Prior to Optily, Brendan was Chief Digital Officer at Independent News & Media (now Mediahaus) where he was responsible for digital strategy across the media group. Over a career spanning 20 years he has led digital strategies for Irish brands such as Vhi Healthcare, FBD Insurance and BoyleSports. Brendan is a frequent speaker and contributor on the topic of maximising impact from customer lifecycle marketing and has recently published a book on the topic entitled Accelerate eCommerce Growth. When Brendan is not thinking about media, he sails a Laser dinghy in Dublin Bay where he is the class captain of the local fleet.

Dee is a former non-executive director of the board of The Irish Times and currently sits on the board of Munster Rugby. A native of Drimoleague in west Cork, Dee is a graduate of UCD where she studied history and politics.