Customer Director Tesco Ireland

Cathal Deavy

Cathal has spent the last 25 years working locally and internationally with consumer and retail brands including Lipton, Cornetto, Birds Eye, SuperValu and most recently Tesco. He has been responsible for creating and deploying advertising campaigns within local markets and across continents from Asia to America.  Having worked with some of the best agencies in advertising and media he is always on the look-out for a strong creative idea that is maximised within each media channel and results in memorable engagement for the viewer or listener. He’s a big fan of data and how it can be used to micro-target and segment audiences.