Prior to IAPI, Charley held a number of leadership roles in the marketing services profession including: Managing Director of Alternatives, Ireland’s No.1 marketing talent solutions agency; Managing Director of leading field marketing agency, FMI Ltd; Founder and Managing Director of McConnells Fusion, part of the McConnells Advertising Group.
Her 30+ year career to date has been spent predominantly in marketing related roles both in the UK and Ireland. She learnt her craft in Target Marketing before moving to the UK and after nearly a decade there, she returned to Ireland in 2003, to join McConnells.