Managing Director Muse Consulting

Chris Rayner

Chris has over 30 years’ experience across Marketing and Media, having lived and worked across two continents, leading global clients in Automotive, Beauty, Beverage Industry, Consumer Packaged Goods, Household, Films and Entertainment, Financial Services, Gaming and Lotteries, Media, Pharmaceutical, Retail and Telecommunications.

Since the start of 2020 Chis has been consulting for major organizations devising strategies and approaches to better leverage their products and /or audiences in this ever-changing disintermediated world.

Prior to this Chris worked for Publicis Groupe in the role of Global Client Leader bringing together all the talent and capabilities of the Groupe including consulting, digital and business transformation, brand and product design, communications strategy, creative and content, media, digital performance, measurement and analytics in over 60 markets around the world for Citi, Walmart and Microsoft.

During that period, he led the strategy, creation and execution of a new global brand design and communications program for Citi. The development of the instore and digital strategy for Walmart combining the expertise of their Bentonville and San Bruno businesses to fully leverage all Walmart’s data and logistics playbook to create precision marketing solutions at scale. He has created centres of excellence across, Search and Social, Data and Analytics, Content, Production and Trading Desks established in markets capable of servicing multiple languages whilst establishing significant efficiencies and leveraging talent pools that were under-utilized. In his last year at IPG he created the global communications planning team re-engineering the media function inside Lowe working on global communications strategies for Unilever’s Homecare category.

Chris was an early pioneer of the Digital boom and in 1998 was one of the original founders of Tribal DDB, Omnicom’s premier digital business.  Under Chris’s leadership the business blossomed from operating as local DDB digital fledging businesses into one consolidated business operating in over 30 markets around the world.

In 2011 Chris and his family moved to America.