Strategic Advisor, Mc Shane Consulting

Ian McShane

Ian has worked in a number of research roles over the last thirty five years, including Managing Director and Executive Chairman of Behaviour & Attitudes, Managing Director of TNS mrbi and Head of Irish TAM.

A dualist researcher, Ian recognizes the value of both qualitative and quantitative research applications, and the benefits which tailored research solutions can bring from the early stages of new product development right through to the measurement of a brand’s performance in the marketplace.

He is particularly interested in the areas of Media, Branding and Political & Social Research.   Ian has a BA in psychology and an MA in clinical psychology from UCD.

Ian is past chairman of the Association of Irish Market Research Organisations (AIMRO), past Chairman of the Research  Committee of the Marketing Society Council, and current member of the Marketing Institute of Ireland and ESOMAR (European Society for Opinion and Market Research). He is also a fully certified member of the MRS UK, and a fellow of the Royal Society of Arts, Manufactures and Commerce in the UK.

Ian has won numerous awards for his research including the Market Research Society Awards for Public Policy & Social Research, Excellence in Data Analytics, Innovation in Research, New Product Development Research, Qualitative Research and Advertising Research.