Jo Rigby

Zappi provides data for creators to learn and validate their ideas, with clients including PepsiCo, McDonald’s, Verizon and Meta. Jo built her career within the insight and analytics space at Omnicom Media Group, with the past decade in global business development at Dentus and Publicis.  Outside of work, Jo is a campaigner for creating safe walking and cycling environments and is a JoyRider’s leader, focusing on enabling more women to enjoy cycling as a form of transport or leisure activity.