Director of Strategic Planning & Insights, Mammoth

Joanne McKendry

Joanne is a dedicated advertising and marketing professional moving from a successful track record in newspaper advertising sales with the leading NI newspaper group, Belfast Telegraph to her first foray into agency land at McCann-Erickson Belfast as a Media Planner/Buyer.

Joanne delivered award winning campaigns for DOE Don’t Drink Drive and worked closely with the inhouse psychology team which fuelled Joanne’s understanding of the importance of  qualitative and quantitative research for media planning and buying.

This started a long career with leading advertising agencies in Northern Ireland working across public and private sector accounts and some leading brands . Joanne is a former winner at the Media Awards for media planning for campaigns on behalf of Tourism Northern Ireland and Power NI.

Joanne has always used research and insights as the foundation to all planning and currently in Mammoth works with an impressive portfolio of clients and brands with a global remit including Tourism Northern Ireland, the European Tour,  NUI Galway, Icon and Queen’s University.  Joanne has kept apace with digital innovation through ongoing training and runs a team of talented media neutral planners to continue to deliver award winning campaigns for clients.