Central Marketing Director at Tourism Ireland

Mark Henry

Mark leads the Central Marketing Division of Tourism Ireland, the destination marketing organisation that promotes the island of Ireland overseas.

His remit includes strategy development, research, content creation, digital platforms, and industry partnership.  His team works with airports to support new route opportunities and with airlines on cooperative marketing campaigns.

Mark possesses Masters degrees in both psychology and business administration, and has recently written a book assessing Ireland’s progress as an independent nation over the past century: In Fact, An Optimist’s Guide to Ireland at 100.