Marketing Director, SMB & Programmes EMEA

Martina McDonnell

Martina McDonnell is Marketing Director, leading regional campaigns and programmes across EMEA for Meta.

With over 20 years experience gained in marketing for NGOs, public sector and multinationals, Martina’s passion lies in creating brand strategies, developing marketing capabilities and building high performing teams that deliver real business outcomes.

In her seven years at Meta, she has led the development of the Boost with Facebook programme for Small Business which has supported millions of small businesses across 22 markets in the region, built performance marketing capabilities to scale to mid-market clients and driven multi-market integrated brand campaigns to support large brands and agencies.

Martina puts people first, she is passionate about understanding what matters to customers and putting them at the heart of the work she develops.  The same is true of the teams she leads, believing strongly in setting boundaries to achieve balance and true success in work and life, and she leads Meta’s Marketing ‘Own Your Career’ programme globally

Martina holds qualifications from the Public Relations Institute of Ireland, Marketing Institute of Ireland and Irish Management Institute.  She is married with one daughter, and a new puppy!   She draws her energy from creating connections, building relationships and giving back to her community.