Neasa McGuinness is a strategy director at Mother London, leading strategy on KFC from the original pitch, to more recent campaigns like “It’s — Good”, which temporarily suspended the brands ‘inappropriate’ fingerlicking endline because of the pandemic, and the “FCK” apology. Alongside this in her time at Mother, she has lead the strategic thinking on Boots, helping them find their purpose to help make the nation healthier and happier, and Innocent, a values driven brand with a very human voice. She’s also led strategy on Baileys, Cheerios and Sky.
In her pre Mother days, Neasa was instrumental in developing the Generation easyjet campaign at VCCP, and has a wealth of experience in the food and drink sector from Unilever Global, to M&S and Danone at RKCRY&R. She began her career in media, joining Omnicom Media Group Ireland in it’s startup days, and rising to become Insight Director and a member of the board. She has a degree in psychology and an interest in responsible capitalism.