This is a diverse portfolio that comprises of Orchard Thieves, Pure Pirana, Desperados and our stout portfolio of Murphy’s, Beamish and the newly launched Island’s Edge stout which aims to rejuvenate Ireland’s iconic stout category.
Prior to her current role, Paula held a number of customer and brand marketing roles at HEINEKEN Ireland which have informed her ability to harness impactful creativity and commercially savvy marketing to deliver real business impact.
Prior to Heineken Ireland, Paula held a variety of sales, commercial operations, customer marketing and brand marketing roles with market leading organisations including soft drinks firm Britvic, consumer pharma powerhouse Reckitt Benckiser and grocery disruptor Lidl.
She is deeply passionate about the power of brands to connect with customers and consumers and is inspired by the creativity, innovation and people talent that underpins Ireland’s world class marketing industry. She is a strong champion for diversity and inclusion and a member of Todays Women in Grocery, a sub-committee of the Irish Grocers’ Benevolent Fund established to support female leadership in the food, grocery and retail sectors in Ireland.
Paula is a graduate of Michael Smurfit Business School and also holds an Hons BA in Applied Languages from DCU.