Shenda is global MD for iProspect. She has almost 20 years’ experience in digital media and a further 10 in traditional advertising. Her experience includes work in agencies such as Saatchi & Saatchi in the Czech Republic and Media Planning Group in London.
Prior to joining the iProspect team as Global MD, Shenda spent time as Global Performance Strategy Director, a role which involved creating performance strategies for global clients, as well as developing new solutions for iProspect in areas such as performance content, commerce and co-op marketing. She also ran the iProspect office in Ireland, and managed digital across dentsu in Dublin. Before joining dentsu, she also led a full service digital agency in Ireland for 10 years