IAB Ireland Chief Executive Officer

Suzanne McElligott

Suzanne has over 25 years of experience in media/marketing in the UK and Ireland.Throughout her career she has held advertising/ marketing roles in leading media organisations including tv, radio and outdoor.

She is a former director of Independent Radio Sales, and is a former chairperson of the Outdoor Media Association in Ireland. As a member of Dublin Institute of Technology’s Faculty of Business, Suzanne lectured in digital marketing . Suzanne has led IAB Ireland as CEO from set up in 2010 to present day. She is a passionate advocate for cross industry and cross market collaboration with a focus on sharing learnings, best practice and agreed metrics.

As a law graduate she has a particular interest in Policy and is committed to working with digital stakeholders and policy makers to develop the best regulatory environment for both industry and users. Suzanne has been a board member of the Advertising Standards Authority of Ireland (ASAI) since 2017. She is also a board member of IAB Europe since 2015. She has represented national IABs on a number of IAB Europe initiatives and as well as the global Coalition for Better Ads. She has twin teenage daughters who ensure that she gains useful insights into the latest tech and digital trends