Tim Healy has worked in marketing services for over 30 years. He founded Mercator in 1996, specialising in qualitative research, and since then has worked with a wide range of clients, small and large, national and international.
In more recent years, Mercator has focused on business-to-business research and, having started his career in advertising, Tim is also regularly retained by agencies to advise on communications strategy.
He is a former chairman of the Association of Irish Marketing Research Organisations and contributes regularly to marketing publications.