Tracy has a decade of experience working in the world of food and retail marketing in both Ireland and the UAE, holding brand and trade roles with the likes of SPAR, Lidl and Imperial Tobacco. Over 4 years ago she made a shift to the public sector and economic development working for Invest Northern Ireland with a remit across India, Middle East and Africa and has most recently moved to the UK taking a role with C-Studios, a start-up offering digital marketing solutions for economic development agencies.