Director of Marketing Bord Bia

Una FitzGibbon

Una FitzGibbon is the Director of Marketing of Bord Bia. Una’s role, together with her teams, is to create lasting impact and brand value by leading the development of Ireland’s reputation as a source of natural, sustainable food, through world class global brand marketing in changing legislative and technological regimes and on behalf of many and diverse stakeholders . Una does this by leading the development and evaluation of marketing and brand strategies, optimising and scaling marketing activities across integrated channels and acting with the consumer in mind at all times to build brand positioning nationally and globally. Her leadership in developing and building Ireland’s association with sustainable food through Origin Green is recognised by sustainability, agri-food business experts and academics around the world and is shaping modern nation food branding.