Veriça joined Channel 4 as Chief Revenue Officer in November 2020, after spending over 20 years in media planning and buying agencies. She started her career at MediaVest in 1998 before moving to MEC in 2002. She worked in both the account management and strategy teams across a wide spectrum of clients during her time at MEC, before moving to PHD UK in 2009 to run the Sainsbury’s business. She became MD in 2013, before being promoted to CEO in April 2017.
Veriça has always had a great love of television and was thrilled to have the opportunity to lead Channel 4’s commercial team. She has responsibility for all of C4’s revenue streams working in both linear and digital sales with an increasing focus on developing new innovative advertising models, especially in the digital space.