Founding Partner Pt78
Vivien McKechnie
Vivien is a senior industry leader in marketing communications and media strategy, with a record of industry thought-leadership and a director of several industry bodies.
She has 20+ years’ experience in media strategy, planning, buying, trading and contract management. Vivien is a founding partner of Pt78, a specialist marketing effectiveness consultancy. Prior to starting Pt78 she was Commercial Director of the Irish Times Group and a director and Head of Trading with Dentsu.