Ozlem Ergor

Ozlem Ergor, is a Research and Insights Associate Director in MCCP, which is one of the leading research and brand strategy agencies in Ireland. Ozlem is a distinguished marketing research professional with over 15 years of experience in conducting consumer research and generating actionable insights that feed into strategic development for brands. ​ Her expertise spans FMCG, telecoms, finance, insurance, and travel & tourism sectors, with a proven track record in managing brand and advertisement research projects in Ireland, Europe, Turkey, the US, and the Middle East & Africa that identify the opportunity areas to grow and future proof brands.  

Throughout her career, Ozlem has successfully led multi-country research projects, provided insights that have significantly impacted marketing, sales, and product development strategies. ​Her insights-driven approach ensures that marketing and comms strategies are grounded in robust research and data analysis, leading to impactful and effective advertising campaigns. ​ Ozlem excels in both quantitative and qualitative research methodologies, utilizing her skills to support brand positioning, proposition development, and strategy formulation for leading local and international brands in Ireland. ​ Her extensive marketing and brand research experience, combined with her ability to evaluate advertisements in the light of brand objectives, makes Ozlem a valuable asset in evaluating and selecting the best-performing advertisements.  

Ozlem holds an MSc in Digital Marketing from UCD Smurfit Business School, an MBA from Istanbul Bilgi University, and a BA in Economics from Bosporus University. ​ She is also certified in storytelling for influence, business analytics, UX design, and project management.