Co-founder and partner at Pt78

Sarah Probert

Sarah Probert is a co-founder and partner at Pt78, a marketing effectiveness consultancy.

Sarah is an experienced executive with international experience and a proven track record of starting-up, growing and managing businesses in the mobile, telecom, software, internet, music & IT industries.

Prior to founding Pt78, Sarah’s career spanned large global organisations including BlackBerry, Cisco and Diageo through to start-ups in the telco & technology sectors.  Sarah has led global media teams in-house, managed global media agencies across multiple markets and rolled out marketing and advertising campaigns across the world.

Sarah is now based in Ireland and through her work with Pt78 supports clients with their media strategy, including the role of different channels in their media mix.