Vivien McKechnie

Founding Partner Pt78Vivien is a senior industry leader in marketing communications and media strategy, with a record of industry thought-leadership and a director of several industry bodies. She has 20+ years’ experience in media strategy, planning, buying, trading and contract management.Vivien is a founding partner of Pt78,a specialist marketing effectiveness consultancy. Prior to startingPt78 she wasCommercial Director of the Irish Times Group and a director and Head of Trading with Dentsu.