Zsofi Toth

Zsofi Toth, leads Strategy & Insights at UM Ireland. She is recognised for her innovative approach to consumer behaviour and marketing strategies. 

Zsofi works closely with clients and internal teams across Ireland and the EMEA network. Her role involves aligning all aspects of a client’s organisation to meet their strategic commercial and marketing objectives, with a notable portfolio that includes prestigious brands such as Dyson, Zurich, Just-Eat, Emirates, and Kenvue (J&J), among others.

Previously, she contributed her strategic insights at Havas Ireland, enhancing campaign success. Zsofi’s expertise is underpinned by an M.Sc. in Advertising from TU Dublin, alongside a B.Sc. background in applied psychology and certifications in consumer psychology and data analytics. Her work, characterised by a keen understanding of market dynamics and a talent for relationship building, makes her a dynamic force in the advertising and media landscape.