Head of Client Strategy Nielsen Sports & Entertainment

Ally Pitfield

Ally Pitfield is the Head of Client Strategy at Nielsen Sports & Entertainment, the global leader in sponsorship media valuation and data analytics. Joining the business (formerly Repucom) in 2009 Ally has worked with major rights holders, brands, agencies and TV Broadcasters to understand the true value of their sponsorships. Managing clients such as FIFA, Premier League, Six Nations, ITV. Within Ireland he currently supports the GAA with all their commercial sponsorship research programmes as well as the Six Nations, British & Irish Lions and RTE.