Chief Marketing Officer at SoftCo

Daragh Byrne

Daragh is Chief Marketing Officer at SoftCo, a global leader of financial automation software,  boasting the likes of Primark, Patagonia, Logitech & the Finnish Government as customers. As CMO he is responsible for SoftCo’s global marketing strategy and execution, driving growth and customer retention.

Prior to SoftCo, Daragh has held senior roles across a range of media organisations including Virgin Media Television, UTV Ireland, Maximum Media, RedFM & The Sunday World. He started his career at media agency, All Ireland Media and also served on the board of TAM Ireland.